GoDaddy.com, known for its provocative and alluring TV ads, is sponsoring Danica Patrick next season, company officials said in a press conference in Chicago Tuesday.
Patrick, the Indy Racing League's hottest racing star on and off the track, captured national attention last year when she took the lead at the Indianapolis 500, the sport's biggest race, and was named IRL's 2005 "Rookie of the Year."
"Danica thrives on competition, speed and power. She is edgy, innovative and fun," said GoDaddy chief executive and founder Bob Parsons. "She is redefining racing and is appealing, no doubt about it."
The 24-year-old speedster, a Scottsdale resident, is a marketer's dream, combining beauty and skill, characteristics not missed on her latest appearances on ABC's "The View," her presentation at the ESPY Awards, her June 2005 Sports Illustrated cover story and April 2003 pictorial in FHM magazine.
Courtesy: The Business Journal of Phoenix, by Chris Casacchia