VICTORIA'S SECRET HAS NEW IPEX BRA

Whatever happened to simple bra names like “Cross Your Heart” or “Miracle Bra?” It must be the new breakthrough technology they used in developing this amazing bra over the past two years that caused Victoria’s Secret to give it a name like IPEX. Is it just me, or does that sound an awful lot like IMAX, as in the Theatre? What? Do you need 3-D goggles to view this bra?
Photos and info: Victoria's Secret

Perhaps so, as Victoria’s Secret claims that their Body by Victoria with IPEX is the world’s most advanced bra! Supposedly it is virtually invisible beneath clothing due to the unique design. The bra is practically weightless and seamless at the edges, yet provides full coverage in the center of the cup you know, to prevent the need for Band-Aids in chillier weather. For more details on the hottest new bra, visit Victoria's Secret